VENDOR PROFILE
Klevu
Category: AI Search & Product Discovery
Klevu is an AI search and product discovery platform for ecommerce that uses AI, natural language processing, and user-behavior analytics to improve on-site search, category merchandising, and product recommendations. It is designed to lift conversion and reduce bounce for retailers and brands.
In 2025 Klevu merged with Searchspring to form Athos Commerce, combining AI-driven discovery, search, personalization, merchandising, and multichannel product syndication into one platform. As a discovery layer, its effectiveness rests on structured, well-attributed product data.
Core Capabilities
AI Search
- NLP-based query understanding
- Self-learning search relevance
- User-behavior analytics
- Improves conversion and reduces bounce
Discovery & Merchandising
- Automated category merchandising
- Product recommendations
- Personalized discovery experiences
- Headless and commercetools integrations
Platform Reach
- Serves 3,000+ global brands
- Part of Athos Commerce (with Searchspring)
- Multichannel product syndication
- Depends on structured catalog data
Differentiators
Klevu's differentiation is AI-native, self-learning discovery focused on ecommerce conversion — combining NLP search, automated merchandising, and behavior analytics. Its 2025 merger into Athos Commerce broadens that into a wider discovery-and-optimization suite, positioning it for retailers that want AI search paired with merchandising and syndication.
Best Fit
Best For
- Retailers optimizing on-site search
- Brands wanting AI-native discovery
- Teams using headless commerce
- Organizations focused on conversion lift
Not Ideal For
- Teams seeking a PIM or enrichment platform
- Very small catalogs with basic search needs
- Buyers wanting a low-cost point tool
- Use cases limited to content authoring
Related Intelligence
INSIGHTS
AI Search Visibility Depends on Structured Product Data — Not Just SEO
Directly relevant: Klevu's discovery depends on the structure and completeness of the indexed catalog.
INSIGHTS
AI Agent Visibility Starts With Structured Product Data
Context for why AI-driven discovery performs only as well as its product data.
Compare Klevu
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